Lamination In Packaging: Matte Vs Glossy
There are many ways a box can be layered to keep the shape and colours of the box intact. Foiling, spot UV, and lamination are some of the commonly used types of layering that can be applied to the box. As much as they beautify the packaging, they also help out in other ways. The introduction of an extra sheet that is mostly made from soft Ethylene-Vinyl Acetate (EVA) gives a chance to the box to be durable in the rough conditions that a box goes through in the shipping and retailing process. As the plastic is impenetrable, water and dust particles are also not allowed inside, thus protecting the item ultimately. Lamination can also be applied to cardboard boxes, and as the material is easily damageable, lamination makes it sturdier and tear-free. Package types like boxes, containers, bags, and cartons use this technology to modernize their boxing style. Lamination can be personalized to fit the choices of the company that is producing them. There are three commonly used lamination types, i.e. gloss, matt, and silk. It is sporadic for companies to opt for silk lamination because of the cost. That is why only the first two types are discussed below.
Matt
Giving the item a rugged look and feel, this type of packing is the most preferred one in today’s market. Many book authors, retailers, production companies, and designers want to increase the beauty of their item by using this type of lamination. Often matt sheets are referred to be an elegant way to coat the packaging. It gives the surface a velvety touch, and the buyer picks up a product with such sheeting for how the box feels on the outside. Even though this texture is less shimmering than the other lamination types, matt packaging makes up for this fall back with their cover-up property. They can easily hide or cover the small marks or scratches that can come on the surface of the box during any period. Therefore the producers that deal with products that might end up getting damaged over time go for matt style for their packages. This trick works well for book covers as they have to be used in unspecified ways, so they need extra protection in every way possible.
Along with all the positive aspects, some negative points also lie on the other side of the picture. The coloring can turn out to be uneven, unexpected, and unusual when being printed on a matt surface. This can give a battered look to even a new product, thus making it look rough in the market. A mentioned above, the scratches can be tolerated by matt coatings, but the absence of a protective item such as EVA makes it vulnerable to stains and spills.
Gloss
As the name implies, gloss coverings are shiny and bright in their nature. This increases the look and feel of the product by their coloring style and smooth texture. This smoothness of the box shines when light falls on it. This glorifies the packaging and makes it stand out among other items. By being an excellent product to look at, this type of flashy covering catches the attention of the buyer. This property gives the subject a feeling of richness and style, therefore, making the clients attracted to it. If a comparison is made and two products, one with gloss sheet and other in its raw form, then the buyer will definitely move towards the more exceptional looking brighter object. This is human nature to feel that the thing that shines is better than the one that does not. Grabbing the attention of the buyer using this strategy works the favor of marketers.
As much as it is suitable for the display, gloss lamination is also very handy. It repels dust particles and fingerprints while making it easier for the box to be wiped by a swipe of a cloth. This type of sheet also has some drawbacks. For when it makes the product surface shine, along with the beauty of the box it also highlights the imperfections that can be present on the box in the form of scratches or indents.
Which wins?
Choose the lamination that you think is important for your product. Pros and cons are a part of each type of lamination, so, therefore, their deep understanding is really important. You would have to give up something to gain another. Moving on, cost also provides an edge while choosing the options for packaging styles. Along with all the factors, the type of targeted industry also plays a vital role in the selection of the lamination type. We suggest you opt for a way that is sleek and competent with your packaging demands. Survey the market, and we recommend you go to a bookstore. That is the place where you can get the same book in two different laminations. Put them side by side and make your decision accordingly.
