5 Brands Promote Creative Packaging Designs

Packaging Designs

Creativity in terms of marketing is what makes the company stand out from a customer's point of view. If you are inventing a new item or renovating the already existing one then it is important to make it look like something that no one has seen before. For this many companies are trying their best to bring innovative and creative ideas in the packaging area. As vital as it is to make your product one of a kind, it is also important to reinvent the box. Every customer cannot be reached out to let them know about the specifications of the item. This is where the container design comes in handy. Speaking volumes about the product with color schemes, laminations, foiling, cut-outs, box types, designs, artworks, and all the other ways a box can be packed, packaging schemes become relatively important. The brands and companies are thinking ahead of time and coming up with ideas that need a lot of sophistication, imagination, and genuineness just to attract the right customer towards the purchase of their product. While designing a product, make sure that it is presentable, unique, perfectly sized, ethically correct, and durable. Let the packaging design be your own by putting up handcrafted logos, interesting drawings, and expressive pictures.

Neenah Paper Swatchbook

Swatches are the designed fabric pieces that the fashion designers use as a template to show what the final product is going to look like. To store these pieces of fabric, a book is maintained. This book is known as a swatch book and it is a handy tool for the people in the designing industry. Out of all the companies that have tried out the relatively unique packaging ideas, Neenah's swatch book stands out in its elegance, design, and choice of material. Made out of wood, the horse-shaped packaging opens up to store items on the inside. This makes the storage easy and the box attractive which makes it a preferred option for the people related to art and fashion.

Snact

As much as the designing is important, the use of Green material in the production of the box brings it to a higher level. Our world needs companies that understand their part in keeping the environment clean and healthy for the current and future generations to come. Snact is a sweet manufacturing company that, in collaboration with an Israeli company, brings a packaging that decomposes within a shorter period of time than the original material which is used to create the product. The quality of the product is not compromised as the colors, durability, and strength remain trustworthy while taking care of the environmental issues. 

Hellmann's

Companies start from one point and if all the right steps are taken, it is possible to take the brand to higher levels. As much as the change is necessary for the promotion, creating new designs for every new product can be expensive, jarring and time-consuming. It can also confuse the customer and result in the decline of sales instead of the promotion of the brand. Hellmann's is a sauce manufacturing company that has come up with a simple solution of leaving a space in the middle of the bottle to fill it up with the name of every new product that they produce. Like this, a customer has no problem in recognizing that brand and it also adds to the excitement of seeing a witty designing idea in packaging.

Happy Socks

Making the box relevant to what the brand is promoting adds bonus points to the marketing strategy of the brand. As evident from the name, Happy Socks is a sock producing company. The name gives a very calming and colorful feeling. The boxes produced by this firm are fitting to the need for the items that are being sold. From clear window cut-outs to the use of multiple box types, gives the brand a unique identity. Most of the time, the box pattern is inspired by the color combination of the socks on the inside. The latest packaging designs play dual roles in packaging and storing the socks at the market and at home.

Goodies

Every item belongs to a different genre and therefore the know-how of inspiring the customers of that area takes some solid scores in marketing. Belonging to the homemade food items industry, Goodies has taken a new turn in the promotion of their jars. Each box contains the pictures of the ingredients used in the making as well as the complete detail of the production. What's significantly diverse is the lid that covers the jars. Using fabric with prints that remind you of your grandmas' table cloth, these lids are colorful and tied firmly with a thread. This gives the jar a homey feeling and promotes the brand in the eyes of people who are looking for such items.
All these designs and many more can be a guideline for the other companies. These patterns, designs, and box styles are innovative and pioneering. Creative packaging is the latest talk of the town and people are down with it leading their brands to the road of success and promotion. You and your brand can stand out in the market with a little background knowledge and hard work on the designs.