Best Packaging Trend Of 2019

"Raising the standards with the ever-increasing demands of elegant and state-of-the-art packaging designs, companies are leaving no stone unturned in order to succeed in the market. New fashions, technologies, colour schemes, and trends are being applied to the regular packaging processes to create something that no one has ever seen before. This uniqueness promotes the concept of individuality and rarity. New styles are being introduced and implemented every year, and the same wave of creating up to the mark projects can be seen in the running year of 2019.

"Statistically analyzing the way the market has responded to the changes in the previous years has led to conclude certain points that might seem beneficial for market growth. People are very stern about their beliefs and while some might not consider packaging a great deal of retailing, some rank it as a vital part of the whole buying and selling process. Companies should take note of the analyzed data and try to incorporate the latest trends of packaging in their production system. This attracts new customers and helps in retaining the one that is already loyal buyers. We need to shape the future of marketing with solid research to back us up. 
Reviewing the years that have passed with some remarkable packaging trends highlighted in them, we have figured out some of the ways which are preferred by the real-time buyers.

1-    Remove extensive details

"Going by the saying of ‘ little is more,’ this style is picking up pace in the growing market. Companies are opting for the designs that present the buyer with the precise information that is necessary for the packaging to display. Specific colours and relevant information combine to make a fine packaging design that attracts the buyer. Many companies are selecting this simplistic approach to be more expressive in their designing. This is attracting more and more firms to go down this road.

2-    Impact of online buying

"With the new trend of purchasing items without leaving the home, marketing is becoming more important than ever. In the present time, packaging needs to be of such a kind that it can attract the person virtually as well. As the physical stores are being shut down to give way to online shopping, companies try their best to introduce more personalized packaging designs. Online retailing is hard as you do not have a physical object to gain the trust of the client, so it all falls on the way you present it in pixels. As e-commerce grows, the trends of using relative designs also flourish.

3-    Attractive hues

"Choosing the right colour for the right product ends up being the best selling point in the market. The companies should know their audience well and understand their likes and dislikes. It is not possible to please every customer, but it can be made possible to not make them irritated. Which in turn balances the situation thus hinting a half and half chance of success and failure. Colours of boxes and containers are the first thing that a customer will see before they even get to the product. Eye-catching hues and elegant shading styles make sure that the package is visible from a good length to the client who is looking for it.

4-    Everyone wins

"If you have to make sure that the customers are highly attracted to your brand, you have to give them a solid reason for it. Buyers want to feel special and figuring out a way to sweep the purchaser off their feet can result in customer satisfaction that knows no bounds. The new market demands that everyone is taken into consideration while the product is being sold. As much as it is not possible to be familiar on an individual level, focusing on the chunks of people can always be a good point to start.

5-    Going Green

"The current hype about the way our industries have been mistreating the environment is becoming rather significant in ways the packages are being produced. Use of plastic and other harmful material is highly discouraged by a massive chunk of people. Even though some people might not pay attention to it, others might get offended at the same time. So it is better to keep the people, who care, in focus rather than the people for whom the use of Green and environmentally stable material does not matter. Influential and well-known companies have already shifted to biodegradable material which is giving a push to all the other companies to follow the trend.

6-    Run with aesthetics

"Calming and aesthetically pleasing designs are turning heads of the buyers. The look and feel of an appealing product box can make the customer return to buy it for the second time. It can also become a choice of people who are shopping in that genre for the first time. The combinations of black and white are making their mark as one of the most highly used packaging styles in recent years, and it is very much possible that the tradition will continue ahead.

"The year 2019 is expected to be inspiring and pioneering for the packaging industry. Years of experience and data, when gathered, results in confirming the point of views of the clients as well as the retailers. New ways of styling can be expected along with the ones mentioned here. It is relevant to the industry to use the appropriate trend to the best of their abilities for the success of their brands.